Publication devoted to music criticism and commentary, music news, and artist YouTube channel but also on a channel called ‘Pitchfork’, Pitchfork is an internet Not only is the video shared on Flumes official Minute into the song the colour starts to seep into the shot via the unusual hexagon White where the music is seems to built up and dropped but then at around one The music video starts off in mainly black and The colour scheme of black, white and pink/purple Important role in this music video because there are very few of them used and those This enables the audience toĮasily associate the artist to all of their promotional activities. Layout and typography as it is on the album cover, this shows consistency across all theĭifferent platforms the album is being released across. In the first three seconds of the music video the artists name is shown in the same That the glow is generated from the machines sheer power and heat. Glow seems to be being emitted from the Infinity Prism, this observation implies Referred to as an ‘Infinity Prism’ (the concept of the Infinity Prism is furtherĪnalysed in the music video analysis) and it seems to have a glow behind it. That this black has been paired up with a light shade of pink seems unusualīecause pink and black are not compatible colours, in this case white has been Black canĪlso represent the absence of colour, the primordial void, emptiness. The front cover of the album may represent mystery, evil and sadness. The colour scheme of black, pink and white. That being said the colours that are used all follow The colour however is not always the same inĪll promotional activities, the colour of the typography is changed according to Pointing towards the artist being the most important is that he is not physically Nothing before or after but just Flume – this also explains why Flume is theīiggest sized font on the whole cover. Theĭots before and after the name of the album is how it is continuously written inĪll promotional pieces, this again symbolise that this album is all about the artist, Promotional activities that is done for this album, the same font and layout. The way ‘Flume’ is written above is how it is consistently written for all Impression on whoever is considering buying the album. That no other aspect in terms of typography is necessary in order to make an Using the artists name as the album title is a statement in itself, it shows
This is that the album does not need a title in order to define the album as a It is not unusual for an artists debut album to be self-titled, the significance of
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